Bruce Jones was a founding pioneer in the surfboard shaping industry. The company he created, Bruce Jones Surfboards, has built premium surfboards since 1973. Jones developed his skills by working with industry pioneers Hobie Alter, modern surfboard and Hobie Cat inventor, Gordon Duane, founder of Gordie Surfboards, and Dick Brewer, founder of Surfboards Hawaii. Bruce Jones Surfboards has been a multi-year fixture in all the major surf publications, including Surfing, Surfer and Longboard magazine.